Rumor has it that the marketing gurus for Bud Light and Target are collaborating on a co-marketing arrangement, along the lines of …
Bud Light being available on tap in Target rest rooms.
You may recall that a few years ago Target declared that transsexual “women” would be welcome in its women’s rooms. Bud Light, now seeking to “inclusive” itself into the huge transsexual market, identifies Target rest rooms as an ideal place to solicit and pickup <ahem> “market share.”
In other news, Anheuser-Busch is reportedly working on a new tap system, and will use Target rest rooms for the pilot run. The new taps will feature “Bud Light Non-Binary.”
Reportedly this tap system will incorporate some sort of valve which the customer can turn to customize their Bud Light “experience” into a “spectrum” of possible flavors.
Turning the valve one way will further water-down the beer (if that is possible), while turning the other way will decrease the proportion of water and, if turned all the way, will also inject a shot of testosterone and/or estrogen.
Insiders report that the code name for this project is BLNB+HB — Bud Light Non-Binary + Hormone Boilermaker.
As of press time, neither company had returned calls asking for comment about the rumors.